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AUTOMATE / SERVICES

Instagram & social media automation

Connect social enquiries, approved replies and follow-up tasks to your business workflow.

Who it’s for

Businesses handling recurring Instagram or social media enquiries about services, availability and next steps.

The problem we help solve

Repeated questions and scattered direct messages make it hard to keep track of enquiries and know when a person needs to respond.

What the work can include

  • Review of connected accounts and supported platform features
  • Approved replies for common enquiries and keyword-based journeys where supported
  • Lead capture and CRM routing with agreed permissions
  • Notifications and clear handover to a person
  • Workflow testing, reporting and team guidance

Your proposal sets the final deliverables and responsibilities.

What this looks like in practice

Where supported by the platform, an Instagram enquiry can receive an approved first reply, offer a relevant service link and create a follow-up task. Questions outside the agreed flow are handed to your team.

How we get started

We review the current situation, agree a scope and plan, then design and implement the solution with scheduled review points. Testing and handover are included in the agreed delivery plan.

What we need from you

Business account access through approved connections, frequently asked questions, approved response copy, lead routing rules and a person responsible for escalations.

Common questions

Can you automate every Instagram message?

No. Available features depend on your account, platform permissions, messaging rules and the tools selected. We check the supported journey before agreeing the scope.

Does this include content creation?

Content planning and creation are available through our social media service. Automation focuses on the agreed enquiry and operational workflows.

Are platform or messaging costs separate?

Automation tools, CRM licences and messaging-related charges may be separate. These are identified in the proposal.