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Paid advertising & landing pages

Focused campaigns with a useful destination for every click.

Who it’s for

Businesses with a clear offer, a defined audience and a budget for testing paid campaigns.

The problem we help solve

Advertising is hard to evaluate when the landing page is unclear or enquiries are not tracked through to a useful next step.

What the work can include

  • Campaign goals and audience planning
  • Campaign structure and approved ad creative
  • Relevant landing pages
  • Conversion measurement and lead routing
  • Agreed reporting and optimisation reviews

Your proposal sets the final deliverables and responsibilities.

What this looks like in practice

An offer-specific landing page can match an ad’s message, answer key questions and route a short enquiry to the right team.

How we get started

We review the current situation, agree a scope and plan, then design and implement the solution with scheduled review points. Testing and handover are included in the agreed delivery plan.

What we need from you

Your offer, audience, advertising accounts, budget, brand assets and a process for responding to enquiries.

Common questions

Is advertising spend included?

Platform advertising spend is separate from our service fees unless expressly included in the proposal.

Can you promise a number of leads?

No. Demand, budget, competition, the offer and follow-up all influence results.